Applications
App Store
Name, subtitle, description, screenshots, app icon, privacy details, review access and the language for subscriptions — everything that ends up in App Store Connect.
In the App Store parents decide, and children use the app with them. Both have to appear. The copy names the situation first and the feature second. No superlatives — Apple does not like them, and neither do we.
The app is published under the account of Emma Rocket Ltd OOD (team YG75LZA4JP), bundle prefix com.emmarocket.albert. One app for iPhone, iPad, Mac and Apple Watch, as a universal purchase.
Fields and limits
| Field | Limit | Register | Status |
|---|---|---|---|
| Name | 30 characters | — | „Hey Albert“; an addition is open |
| Subtitle | 30 characters | narrator | open, see below |
| Promotional text | 170 characters, editable without a new review | narrator | for seasons and news |
| Description | 4,000 characters | narrator, price in the clerk register | draft below |
| Keywords | 100 characters, comma-separated | — | from marketing.keywords |
| What’s new | 4,000 characters | narrator | like the website changelog |
The description
The first sentence is visible without „more“. It is a scene, not a definition. Then come the areas as what they do in life, and at the end price and privacy in the clerk register (Sachbearbeiter).
- English speaks to the family: you, never a single person.
- Every statement must be true at launch. What is not built yet does not go into the store.
- No word from the never list, no „AI“, no „smart“, no „automatic“.
Screenshots
Real screens of the Sonntag family, one statement per image. Above the screen sits a short line in the narrator register, six words at most. The first three images decide, because only they appear in search.
| Device | Required size in App Store Connect | Our screens today |
|---|---|---|
| iPhone 6.9 inch | 1320 × 2868 px (or 1290 × 2796) | 780 × 1688, too small |
| iPad 13 inch | 2064 × 2752 px (or 2048 × 2732) | 1668 × 2388, too small |
| Mac | 16:10, e.g. 2880 × 1800 px | 2880 × 1800, fits |
| Apple Watch | per model, e.g. 422 × 514 px | 792 × 968, not on Apple’s list |
Proposed order, from what already exists:
- Today — „Oma Grete drives at 18:40.“
- Week — „A name next to every task.“
- Inbox (Eingang) — „The parents’ letter becomes a suggestion.“
- Children — „Lena packs her own bag.“
- Meals — „Wednesday, Sofia and Lena cook.“
- Important (Wichtiges) — „Lena’s ID expires in March.“
- Watch — „16:40 · Handball, Halle Süd.“
App icon
The icon is the scribble ball in ink and pink on cream, without type. It must be recognisable without the name and still look like Albert at 29 points.
The current versions are in the chapter Logo.
Privacy details
The details for Apple’s privacy label are in docs/44-app-privacy.md. The stance in three sentences:
- Albert collects nothing the household has not entered itself. No tracking, no advertising IDs.
- What does not need to leave the device does not leave it. Text recognition runs on the device.
- Processors are in the EU; the database is in Frankfurt.
| Data type from phase 0 | Collected | Linked | Tracking |
|---|---|---|---|
| Name | yes | yes | no |
| Email address | yes | yes | no |
| User ID | yes | yes | no |
| Date of birth | yes | yes | no |
| Crash data | yes | no | no |
Tracking is „no“ throughout the table, without exception. Further data types are added with their phases.
- Age rating: aiming for 4+.
- Not in the Kids category. That category forbids things Albert needs for parents and requires a separation that contradicts the fifth principle.
- Deleting the account happens in the app, with two gates: a button, then typing the word „LÖSCHEN“ (delete).
- Permissions are requested only when needed. Never at launch, never in a bundle.
Review access
Apple’s reviewers sign in with the seed household, the Sonntag family. It is also our example in every image.
- The password lives only in App Store Connect, never in the repository.
- The seed is complete: a week with open items, a suggestion in the inbox, Lena’s area with Taler.
- Note for reviewers: short, in the clerk register, with the path to every permission.
Subscriptions and price
Albert is a subscription. The language for it is open and calm. A subscription costs something every month because Albert does something every month.
- The sizes are named after scenes, not tiers.
- One subscription unlocks the whole household, on the server. Apple’s Family Sharing for the subscription stays off.
- The Small Business Program is applied for before launch.